Notes from the build.
Practical notes on websites, marketing, automation and strategy, written from the work itself.
Latest · StrategyHow to Open With an Audience Already Waiting (A Pre-Launch Playbook)Buon Cibo opened with 1,500+ email subscribers and 3,000+ followers. The pre-launch playbook: what to build in the year before you open, and in what order.Read it
- BusinessThe Growth Ceiling Nobody Talks About: When Your Systems Can't Keep UpMost businesses don't stall for lack of demand. They stall when the CRM, follow-up and handoffs can't keep up. How to spot the systems ceiling and fix it.
- MarketingWhy Most Small Businesses Are Invisible on Google (And What to Do About It)Google ranks pages, not businesses. Why most small business sites never show up, and the order I'd fix it in: technical, search map, pages, local, trust.
- StrategyStop Guessing: How to Use AI to Research Your Market Before You LaunchAI makes real market research fast, if you feed it real material. A step-by-step process, prompts you can copy, and the mistakes that lead to bad decisions.
- AIHow AI Agents Can Handle Your Follow-Up (Without Sounding Like Robots)Leads go cold in the gap after first contact. How AI agents answer, qualify, book and follow up by phone, text and email, with people in charge.
- Marketing5 Things to Get Right Before You Spend a Dollar on AdsAds multiply whatever is already there. Get these five things right first, in this order: position, offer, landing page, tracking and follow-up.
- BusinessWhat I Learned Building 70+ Websites for Luxury Watch Dealers70+ custom sites for luxury watch dealers, every one by referral. What that niche taught me about trust, retail buyers and selling $50,000 watches online.
- WebsitesThe Real Cost of a Bad Website (And How to Know If Yours Is One)A bad website rarely looks broken. It quietly costs you trust, leads and margin. A 10-point self-audit from someone who has built 110+ websites.
- AIWhat "AI-Powered" Actually Means (And How to Tell When It's Just a Label)Everything says AI-powered now. What it should mean for your business, the four levels of AI, and the questions that separate a real system from a label.
- BusinessWhy One Person Builds Better Than Most Agencies (And When You Need an Agency)Most website projects break in the handoffs between people. Why one accountable builder often wins, when an agency fits better, and what to ask before hiring.
- StrategyWhy Your Business Needs a Blueprint Before a Website (And What Goes in One)A website can only be as clear as the decisions behind it. The seven questions to answer first, in order, before you pay anyone to build one.
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