I’m the whole department.
Business development, strategy and marketing, plus the websites and automations that carry them. I help people turn what they’re great at into a business, and help owners grow the one they have.
It didn’t start with clients.
It started with an audience, and a habit of building.
- Ch. 01
It began with a blog.
I started a blog, The Book of Letters. It grew past 100,000 followers with thousands of readers every day, and my brands grew to a combined audience of 350,000+.
combined audience across my brands - Ch. 02
Then I did it for other businesses.
I turned that into social media marketing for clients: advertising, copywriting, websites and landing pages. One webinar funnel I built from scratch brought in $150,000 in two hours.
in two hours, from one webinar funnel - Ch. 03
Then everything else.
From there I built the rest: 70+ watch dealer sites by referral, plus my own ventures in healthcare, fine jewelry, publishing and trading education.
dealer sites, every one by referral - Now
The whole engine.
Websites, CRMs, marketing and advertising, and AI agents that automate whole businesses. And I’m launching Clear the Plate, a consulting company for independent restaurants.
One person. By design.
Most businesses hire an agency plus a handful of vendors. Every hand-off is a place for something to get lost.
- Account manager
- Strategist
- Designer
- Developer
- Marketer
- Automation vendor
- Business Development & Strategy
- Websites & Funnels
- Business Automations
- Marketing & Advertising
- Scalable Systems
When you text me, you’re texting the person who actually builds your systems.
One person builds it. Nothing depends on me to run it.
Everything lives in your accounts, on standard platforms, documented. Scope in writing before work begins, and a clean hand-off after launch. Any competent developer could pick it up tomorrow.
- Written scope before work begins
- Everything in your accounts, on standard platforms
- Documented systems and workflows
- Support available after launch
Four working principles.
- 01
Direct, always.
You talk to the person doing the work. No account managers, no relays.
- 02
Honest assessments.
If I’m not the right fit, I’ll say so, and tell you what I’d do instead.
- 03
Revenue is the metric.
Everything I build is measured against the money it makes you, not impressions or awards.
- 04
The site is the proof.
This website is a portfolio piece. If the craft here doesn’t convince you, nothing I say will.
Let’s see if we fit.
Text, call, email or send a message. I’ll read it myself and tell you where I’d start.